Profit First Payroll Profit First Payroll Lake Forest, California

Your revenue is up.
So why does it still feel tight?

Most owners we meet are working harder than they ever have and keeping less of it. Not because of one big mistake. Because of eight small ones, running quietly, every single month.

30 minutes  •  No payroll quote  •  You leave knowing where to look

The eight leaks

Nobody sends you a bill for these.

That is exactly what makes them expensive. Every one is legal, ordinary, and invisible on a P&L. Read them and see how many you can answer with certainty.

01

What is your workers' comp actually costing you this month?

If the honest answer is "I find out at the audit", you are paying on an estimate somebody made a year ago. Sometimes that lands in your favour. Usually it does not.

Profit leak / the big one
02

How many deductions did you leave on the table last April?

Not the obvious ones. The sixty small ones most owners have never had read out to them, which is a strange way to find out you have been overpaying for years.

Profit leak
03

Is everyone on your crew classified the way an auditor would classify them?

A 1099 that should have been a W-2 stays quiet right up until it does not. The bill arrives with back taxes, penalties and interest attached.

Profit leak / compliance
04

What does one payroll mistake actually cost you?

Count the correction, the notice, the penalty, the hour on hold, and the conversation with the person who got paid wrong. Then multiply by how often it happens.

Time leak / profit leak
05

How many hours a week disappear into payroll and paperwork?

Yours or somebody's. Put your own hourly value on them and it stops being an admin question and starts being a profit one.

Time leak
06

Could you say, right now, what you made last month?

Not revenue. Kept. If that number takes more than a few seconds to find, decisions are being made on a feeling rather than a figure.

Time leak / visibility
07

Which expenses never made it into the books at all?

The card you used once. The subscription nobody cancelled. The receipt in the truck. Individually trivial, annually not.

Profit leak
08

What are you still doing yourself that you meant to hand off years ago?

Most owners can name it instantly. That speed is the tell. It has been costing you the whole time you have known about it.

Time leak

The Leak Check

Eight questions, all yes or no. Nothing is sent anywhere and nothing is stored. It will not tell you what anything costs, because that genuinely depends on your business. It will tell you how many places to look.

Tick every one that sounds like you
Eight questions, no wrong answers

Work down the list. The count is the only thing this gives you, and it is the only thing worth having before a conversation.

Since we started doing this

The leaks are small. The total is not.

3,247+
Business owners we have worked through this with.
$84.3M+
Profit we estimate those owners have protected as a result.
6
Offices across Nevada and Southern California, now including Lake Forest.

How that is counted, because a number without a method is just a number: documented savings, corrected expenses, recovered funds, penalties avoided, and the dollar value of time given back. It spans payroll errors and processing costs, missed deductions and credits, workers' comp overcharges, classification and overtime exposure, bookkeeping errors, HR and compliance risk, and administrative time.

One we can tell
A construction company doing $2.5 million a year. Roughly $20,000 leaking out annually, before the owner had any idea it was happening.
In their words

Ask them what changed.

Every review here is real, pulled from our Google profile. We do not choose which ones show, which is the only thing that makes a review page worth reading.

Nick BurkeJune 12, 2026

Matt, Anika and the entire team at Profit First Payroll are fantastic! They process our payroll on time, make sure all the necessary taxes (employee / employer) are allocated properly, submit payroll to my bookkeeper and my work compensation policy. They are readily available and support through...

Dave HanlonJune 15, 2026

10 out of 5 stars if I could give them! Matt has gone above and beyond to make sure not only my payroll is perfect, but he has also shared some IRS rules that have allowed me to reduce my tax liability. At this point he has paid for himself!

David GlendenningJune 17, 2026

Before working with Matt and Anika at Profit First Payroll , payroll week was a massive headache. Now, it's completely seamless. Switching our payroll to Profit First was one of the best operational decisions we've made. They have made the entire transition seamless, and the ongoing support saves...

Meineke #2432August 19, 2026

I have been with Profit first payroll for about 8 years, they have excellent service. Very professional, on top with all what our company requires by law. Very friendly staff. Thank you Matt and Anika, you are the best!

Katheryne LaureanoJune 26, 2026

As someone who works in the staffing industry, I have the opportunity to work with a lot of businesses that are growing and hiring. When a client is ready to bring employees on permanently and needs payroll support, Matt is the first person I recommend. His knowledge of payroll and compliance is...

Kimberly NygardAugust 24, 2026

The information and guidance Matt and his team provided us was absolutely priceless. They genuinely set us up for success. What stood out most was how thorough they were throughout the entire process. Every step was clearly explained in a way that was easy to understand, and when we came in with...

Janice TomalkaJuly 24, 2026

It's been an amazing experience working with Matt. You're ever looking for a payroll company to work this is the best company to work with.

Ryan R.July 7, 2026

Profit First Payroll made the whole process simple and stress free. Their online portal is incredibly intuitive and userfriendly, everything is laid out clearly and I can run payroll in minutes. The team is efficient and the whole system feels very streamlined, which saved me a lot of time. As a...

Jared NortonJuly 6, 2026

I have been using Profit First Payroll for my small business and I love how intuitive and user-friendly the platform is. Top 3 things I loved: 1) Easy to navigate dashboard that makes payroll processing simple 2) Fast and accurate payroll service with clear reporting 3) Friendly and helpful support...

Rebecca Prime-MooreJune 29, 2026

When it comes to payroll, Matt is my only go-to. He's friendly, answers any questions, and really looks out for the best of myself, my employees, and just my company as a whole. Definitely recommend, if I could have given more stars I would have.

Ken WolffJune 15, 2026

I've been using Matt and Profit first for a few years now. They make my life simple and easy. They handle everything professionally and correctly, which is of utmost importance to any business person. Thanks guys for your hard work.

LINH LEJune 15, 2026

I've been working with Matt for seven years now, and I can honestly say he's one of the best decisions I made when I opened my business. From payroll to other essential business services, Matt and his team handle everything with professionalism and care that is hard to find. What sets him apart...

Ben CastilloJune 15, 2026

Matt & his entire team get the job done every single time! reliability is key in todays market. Can not recommend enough...

13 reviews, all five stars, none of them chosen by us

Who this tends to be for

Owners who build things, feed people, or fix them.

Not because we cannot help anyone else. Because these are the businesses where the leaks run deepest, and we have seen the same eight often enough to know where they hide.

Contractors and trades

Crews that change size, workers' comp that changes with them, and a classification question sitting under half the roster.

Restaurants

Tips, overtime, turnover and margins measured in single points. Nowhere for a payroll error to hide and nowhere for it to be affordable.

Owner operators

Anyone still doing paperwork at nine at night because handing it over never quite made it to the top of the list.

Free, no email required

Sixty deductions. How many are you taking?

This is the list we walk clients through. Most of it is unsurprising. It is the last page that tends to get a reaction, because almost nobody is claiming everything on it and almost everybody could be.

Get the checklist
Who you will actually talk to

Two people, not a call centre.

Matt Frechette

Chief Revenue Officer

Runs the Leak Review himself. Will not quote you on payroll during it, because that is not what the half hour is for.

Anika

Client Service

Thanked by name in our reviews more often than anyone. If you become a client, she is the one who makes sure the thing you were promised actually happens.

So. How many did you tick?

Bring that number to a Profit and Time Leak Review. Thirty minutes, no cost, no payroll quote at the end of it. We look at where your money and your hours are going, and you decide what to do with what we find.

Book your Leak Review

Call (949) 555-0000
Email crew@profitfirstpayroll.com and you will hear back the same day